Climatera
A Collaborative Newsroom Transforming Climate Change News Reporting.
CLIENT
Musawat Pvt. Ltd.
YEAR
2023
SERVICES
Branding
UI/UX Design
Webflow Development
Climatera is a cutting-edge project led by renowned award-winning journalists Bhasker Tripathi and Ankur Paliwal. As an independent newsroom, Climatera thrives on collaboration with fellow journalists, researchers, and media outlets. Their mission is clear: to deliver captivating news reports that shed light on the stark truths of climate change and its profound impact on the most vulnerable communities.
I had the privilege of collaborating closely with the Climatera team to craft a compelling visual identity and develop a seamlessly responsive website, setting the stage for the exciting launch of this groundbreaking project.
Project Goals
The pivotal mission at hand: to catapult Climatera into the forefront of climate change reporting, solidifying its position as a pioneering leader.
Our goals for Climatera are rooted in the mission of creating a powerful digital presence that mirrors the significance of climate change reporting in India. We aim to construct a distinctive visual identity for Climatera that encapsulates clarity and purpose, and to forge a responsive website that seamlessly adapts to various screen sizes, ensuring accessibility to a wide audience. This website will serve as a digital news platform for publishing impactful, people-centric stories. Ultimately, we envision a digital ecosystem that not only informs but also inspires action in the face of this pressing global challenge.
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Brand &
Identity System
Identity System
Climatera's brand identity focuses on highlighting the human aspect of climate change. The logomark, with its three successive semicircles, symbolizes the continuum of climate change, illustrating its gradual but persistent impact, reinforcing the idea that addressing climate change is an ongoing journey. A dynamic identity system provides versatility and recognition across various applications, and ensures that Climatera's identity remains cohesive and adaptable to different contexts. The choice of sharp portraits and a focus on people in the imagery reflects Climatera's commitment to telling the stories of those affected by climate change, putting a human face on the issue. The rich and saturated colors, inspired by the environment's palette, convey the vibrancy and urgency of the topic, making Climatera's brand identity visually engaging and emotionally resonant.
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Climatera brings together award-winning journalists stories write people-centric report on the impact of slow moving catastrophe that is climate change on vulnerable communities.
Website Design & Development
The central focus was on adopting a mobile-first approach, ensuring seamless accessibility across diverse devices and screen sizes. Aligning with Climatera's minimalist brand identity, a clean layout emphasized readability and easy navigation. We built that platform using Webflow CMS, which facilitated dynamic content management and allowed for the easy publication of articles, enabling Climatera to stay up-to-date with its reporting. The website's structure was meticulously planned to accommodate an interactive landing page for the soft launch, providing a captivating entry point to the platform. The end result is a visually appealing, responsive, and user-centric website that embodies Climatera's commitment to impactful climate reporting.
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Designing the Climatera website was a multifaceted process driven by the mission to create a user-friendly platform that effectively communicates the urgency of climate change reporting in India.
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